Named after renowned and distinct shopping streets in three of the world’s top fashion capitals – London’s posh street lined with upscale boutiques and restaurants (Sloane), a long stretch of specialty boutiques and prestigious department stores in Sydney (Elizabeth), and Los Angeles’s haven for stylish finds and celebrity sightings (Robertson) – SER focuses on offering an eclectic mix of stylish international merchandise to the discerning shopper in a luxurious environment.

The brainchild of Sloane Elizabeth Robertson, Artika Sulaiman and her co-conspirators in fashion created SER from Artika’s passion to travel the world and gift her family and loved ones unique treasures from around the globe. Artika, having lived on 3 continents, scours the world market for clothing to gift and style her friends, ultimately making her wardrobe the official pit-stop for many friends’ events, dates, and girls’ nights out.

Realizing a fashion merchandising concept in the making, she roped in former classmates from college and university, Grace Clapham and Kathy Lee respectively, to create SER, offering Singaporean consumers a new way to shop the world!

For enquiries, please contact us at info[at]sloaneelizabethrobertson[dot]com